公告（2006-09-30）
致:瑞声达全体经销商:
因为市场上存在不正当的价格竞争,我公司特此通知,从2006年10月1日起,瑞声达公司将会加强对经销商商业政策的管理力度,.即日起, 各经销商给客户的折扣价应至少维持在瑞声达公司零售价的80%,换句话说,折扣率最高达到20%.
做出这个决定是因为我们发现有些经销商已经违反了国家的相关规定:
1)有些广告登载的价格令人误解,不符合商业道德,比如,一些经销商承诺4-5折的商品价格,但没有提到这个价格只适用于1个产品或一类产品,这很没有职业道德,而且严重影响了瑞声达公司的形象..
2)销售并不只是销售助听器,还承担着测试,诊断,验配以及售后服务的职责,如果经销商只是一味的压低价格,那么他们将没办法将更好的售后服务带给客户.同时,整个行业的形象将受到损害,客户对经销商和助听器厂商都会丧失信心.
瑞声达公司将会对违反此规定的经销商采取相应措施.
如果您有任何疑问,请联系我们.
To all GN ReSound dealers
We kindly inform you that due to several unfortunate incidents, GN ReSound has as per 1st October 2006 reinforced it's commercial policy towards dealers. Dealers must observe that prices during periods of promotion minimum must be advertised 80% payment price based on GN ReSound's official retail pricelist, i.e. a maximum discount of 20% allowed.
The reason for this is that we have found some dealers to be in breach of the laws and regulations in China:
1)It is not legal by law to place misleading price advertisements, i.e. some dealers advertise a general 50-60% payment price but then do not mention this is only for 1 product or 1 type of product. This is not legal and harmful to GN ReSound's image.
2)The sales of a HI is not only covering the hearing instrument but also the test, diagnostics, fitting and after sales service. If the dealers just lower their prices then they will not be able to support users with e.g. after sales service.
GN ReSound will take action against any dealer found to be in breach of this regulation.
If you have any questions, please contact us.